Marketing analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Marketing analysis - Essay Example The following discussion seeks to assert the purposes of the target market in the organisation. Further, the discussion shall argue upon the marketing mix variables adapted by the organisation in increasing its competence in the provision of health care services. The organisation asserts that its devotion is to deliver health services to the UK population. It declares that every person in the country has a vital role, and acquainting them with relevant health services is the ultimate way of ensuring functionality (Stuart, 2013). Holding to the fact that nursing and midwifery are a continued health course, it is knowledgeable that the organisation’s target market is centred on the existence of health complications in the society. Every person is vulnerable to diseases, hence at a certain point, he will need medical attention (Scullion & Guest, 2007). The organisation beseeches the UK society to trust in the health practitioners from all of their obligations aim at delivering profound health services. Its target market includes children in schools, arguing that they should seek health care in case of health complications from the available school nurses (Kirpal, 2011). Secondly, the organisation asserts that expectant women should seek healthcare services during their prenatal and postnatal stages from the midwives and other relevant personnel. Further, the organisation extends its care to people suffering from mental health arguing out that they are of importance as any other groups of people in the community (Scullion & Guest, 2007). On a different account, the organisation declares its devotion in providing health care services to the ageing and aged population (Kirpal, 2011). Arguably, it is knowledgeable that the organisation’s target market combines all groups in the demographic segment as it declares the types of services that its personnel shall deliver to each category of people in the population. The organisation combines

W6 Essay Example | Topics and Well Written Essays - 2500 words

W6 - Essay Example In addition, the use of technology has become increasingly common; as a result, geographical boundaries which previously functioned as a barrier, are now being dissolved, facilitating interaction and communication among organizational employees in various nations. A global information system functions within a global context, therefore a leadership strategy that appears appropriate within an organizational context in one country might not necessarily be as relevant in a different country with a different cultural context. As a result, devising an effective leadership strategy must also take cultural, political and legal factors in different countries into account. A global information system refers to any information system that is developed and used within a global context. Outsourcing of organizational functions is becoming increasingly common, especially within the IT context, in order to gain cost benefits. Devising an effective strategy for leadership is vital, because coordinating the effective functioning of the various subsidiaries would require an adherence to the regulatory and legal frameworks that are in place in the subsidiary countries; it would also require adaptation in terms of cultural elements. Devising an effective leadership strategy would therefore require a well thought out approach. This study examines leadership issues in the context of a global information system and sets out a framework for a model that may be applicable. Outsourcing has been defined as the use of external agents in order to perform organizational functions (Brooks, 2006). Where IT sourcing is concerned, this could be carried out in-house, wherein it would be internalized or outsourced to other individuals and companies across the globe, which would in turn, affect the impact of the outsourcing decisions on the workforce and their motivation. Leadership has traditionally been associated with management, but